Responding to a deep dive on consumer trends-that clever team at NAP have reframed the watch business through a content-driven campaign that responds directly to the needs of their community.

Over the past year-the digital team of Net-A-Porter have noted an increase in searches for the Piaget Polo watch – in fact in increase of more than 75% – and also a massive interest in the ‘Overseas’ by Vacheron Constantin.

The refined customers of the leading e-commerce platform has also increased their searched for watch straps-being typed in the search bar at a staggering 200% increase on the previous year and with a resurgence of colour leading the way-especially the primaries of blue-yellow and red.

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